Building an Authentic Net Zero Brand

Photo by Joshua Woroniecki on Unsplash

Authenticity Matters

  • Draw down a tonne of CO2 from the atmosphere, thus being part of the solution to reduce global warming — as distinct from putting a fence around (say) a forest that is already there
  • Restore and regenerate biodiversity, including threatened and protected species — which can now be protected by the covenant that is attached to the offset scheme
  • Support regenerative agriculture and the restoration of soil health and fertility, supporting local farmers who care for the land
  • Support local First Nations communities who are employed to manage the regenerated biodiversity you’ve just invested in. Not only skills, jobs and livelihoods but all of the community wealth, health and wellbeing that flows with it.
Net Zero Localism (by author)

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Climate adaptation architect, striving to help tackle climate change through positive adaptation. Think. Move. Act.

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Digby Hall

Digby Hall

Climate adaptation architect, striving to help tackle climate change through positive adaptation. Think. Move. Act.

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